Prospects: Keyword, Content & AIO Gap Analysis

Prospects is NitroShock's gap analysis tool: it scans your competitors and surfaces the keywords they rank for that you don't, the content working for them that you lack, and the AI Overview citations they hold that you could contest. Every find lands as an actionable prospect card you can research, turn into content briefs, track, or dismiss.

Running a Scan

Open your project's Prospects tab and start a scan against your competitors (add them in the Competitors tab first). Pick a scan depth:

Standard depth is the right default: it captures the head and middle of a competitor's keyword profile. Reach for Deep or Max when you're mining long-tail content ideas or the standard scan came back thin. The cost is confirmed before the scan runs, and each competitor is billed only when its scan succeeds.

The Three Gap Types

• Keyword gaps - terms a competitor ranks for where you don't appear. The raw opportunity list.
• Content gaps - competitor pages earning rankings on topics you haven't covered, pointing at whole pieces of content to create rather than single keywords.
• AIO gaps - queries where a competitor is cited in Google's AI Overview and you aren't. With AI answers absorbing clicks, these citations are increasingly the visibility that matters.

Prospects also carry SERP-feature flags - AI Overview, featured snippet, People Also Ask, video, top stories, discussion - so you can filter for opportunities with a specific feature to win.

Working the Prospect List

Each prospect shows the keyword with its metrics and offers actions:

• Track - add it to the Rank Tracker to monitor your position as you go after it.
• Content actions - generate an outline, a how-to draft, an optimization plan, or an AIO-focused brief for the keyword. AI actions cost credits, shown before you run them.
• Analyze / SERP - inspect what currently ranks before committing to content.
• Dismiss - clear prospects you won't pursue so the list stays a work queue, not an archive.

AI clustering groups related prospects into topic clusters, so fifty scattered keywords become a handful of coherent content targets.

The Research Library

Every scan also banks the competitor keywords it saw into your project's Research Library in the Keywords tab - at no extra cost. Even prospects you never action remain searchable raw material: select any of them later and add them to a keyword list or push them to the Rank Tracker. See Building Keyword Lists.

A Practical Workflow

1. Add your 3 to 5 real competitors in the Competitors tab.
2. Run a Standard scan across them.
3. Filter to AIO gaps first (the freshest opportunity class), then work keyword gaps by volume.
4. Cluster what's left, and turn the best clusters into briefs with the content actions.
5. Track everything you decide to pursue, and re-scan monthly to catch new movement.

FAQ

What does a scan cost?
Per competitor, by depth: 13 credits (Standard), 26 (Deep), or 45.5 (Max). A three-competitor standard scan is 39 credits.

Where do competitors come from?
The project's Competitors tab - both ones you added and ones you accepted from Discovery.

Do repeated scans duplicate prospects?
No. Re-scanning updates existing prospects and adds new ones; stale prospects for the scanned competitors are cleaned up.

Is the Research Library banking extra?
No - it's a free byproduct of every scan.

Related Documentation

• Competitive Gap Analysis
• Competitor Tracking Setup
• Building Keyword Lists
• Content Structure for AIO