About NitroShock

Bootstrapped SEO tools, built by people
who've been at this since 1995.

I wrote a popup blocker 25 years ago. Then I found myself paying $400+ a month for SEO tools that upsell you inside the product you already bought... modals, dark-pattern buttons, the works. So we built one that charges by the credit and gets out of the way.

Why NitroShock Exists

NitroShock comes out of thirty years building for the web. The first sites were hand-coded HTML in Notepad in 1995, before WordPress or any modern CMS existed. By 1998 we were running PPC on Overture, before Google AdWords launched. The first product to carry the NitroShock name was a popup ad blocker, 2000 to 2003, retired when browsers built popup blocking in themselves.

Hosting infrastructure, security tools, and SaaS work filled in the rest. Some of it got acquired. Some of it still runs. We've watched the industry shift through the SEO boom, the mobile rebuild, several rounds of platform consolidation, and now the AI flood.

Here's what finally did it: paying $400+ a month for SEO tools that upsell you inside the product you already bought. Modal popups, tiny "continue" links, giant upgrade buttons sitting on top of the data you came for. We wrote a popup blocker in 2000. Twenty-five years later we were paying premium prices to get popup-upsold. That stung.

The math never helped the case either. Rank tracking costs fractions of a cent per keyword through the APIs every major platform uses. Site audits run on open-source engines. AI generation charges per token. Yet the final price tag lands at $100, $250, $500 a month, regardless of whether you check one keyword or a thousand.

We're 100% bootstrapped. No outside capital, no VC timelines, no pressure to grow at any cost. That means product decisions get made for users, not for the next funding round.

AI Visibility dashboard showing 79% usability score, 296 total mentions, and visibility trends across ChatGPT and Google AI Overview platforms.

What We Stand For

Transparent Pricing

Every credit maps to a real API cost. We don't hide margins behind flat subscriptions, and we don't lock features behind tiers. You see what you're paying for.

Builder-First

We're developers building for other developers. Clean HTML output, API access, no vendor lock-in. Your content and data stay yours.

Security by Architecture

API keys never touch client browsers. Sensitive operations run through Cloudflare Workers, and the WordPress plugin only holds a shared secret. That's it.

Independent & Bootstrapped

No investors, no debt, no roadmap pressure from people looking to flip the company. Product decisions answer to the customers paying to use it.

The Team

Currently four of us. Two co-founders and two AI agents.

José Manuel Terrado Bravo

Co-Founder, Business & Growth

José is co-founder of NitroShock, where he leads business development, partnerships, and market expansion. More than 30 years building international commercial operations across Latin America, Asia, and North America.

He builds companies from the ground up. He founded and runs Distema, a Panama distribution business, and built MetroOffice in the Colón Free Zone from startup, standing up purchasing operations across Taiwan, Hong Kong, and mainland China and handling everything from quality control to Latin American distribution. Earlier work opened Southern Cone markets... Bolivia, Ecuador, Peru, Brazil, and Paraguay... and bridged Chinese manufacturing with LATAM retail.

That bridge is the throughline. Trained as an engineer with a specialization in statistics, fluent in English and Spanish, with decades of hands-on business experience across China, he's spent his career in the space between markets... the deals that only hold together when one person can read both sides of the table. Based in Panama City.

Michael Brown

Co-Founder, Engineering & Design

Michael leads product, engineering, and design. Building for the web since 1995, back when sites were hand-coded HTML in Notepad.

Since then he's shipped a long list of projects across browsers, security, marketing platforms, WordPress plugins, and niche business tools. He built a secure browser that was later acquired and rebranded, staying on about two years before leaving to start his next venture. Other software he wrote back in 1997 is still in active use today.

He's worked the marketing side just as long, running PPC on Overture in 1998 before Google AdWords existed, then as Internet Marketing Analyst at IdeaConnection and a Google Partner for three years.

Self-taught from the start, usually out ahead of the manual. That part hasn't changed... he's spent the last year-plus deep in AI, using it across the coding, planning, and marketing. Based in British Columbia.

A teammate that doesn't need sleep (or coffee)

A word on the team. NitroShock is small by design, and a lot of what we ship gets built alongside Claude, Anthropic's AI. It's in the codebase, the planning, and the two support bots you'll meet inside the app.

Built On

Infrastructure you can trust.

Cloudflare Workers

Stripe

Claude AI

Google Ads Data

WordPress

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Bootstrapped SEO tools, built by peoplewho've been at this since 1995.