Compare your domain against up to five competitors and see the keywords where Google AI Overviews cite them and not you.
Analyzing domains... This may take 10-30 seconds
What This Compares
The unit is the competitor set. Give the analyzer your domain, one to five competitor domains, a location and a cap on keywords per domain. It pulls the keywords where each domain is cited as a source in Google AI Overviews and sorts them into three lists: gaps, where a competitor is cited and you are not; shared, where you both are; and exclusive, where only you are.
The output is not a single score. It is a list of keywords where competitors win citations you do not, each with its search volume, competition level, the competitors cited and a priority score that favors high volume, low competition and keywords several competitors share.
Reading the Output
Analyzer output, 3 competitors
Gaps (Opportunities) 3 Shared Keywords 1
Your Exclusive 2 Your Total Citations 3
GAPS
pm tool for a small agency Priority: 78/100
Cited by: rival-a.com (#2) rival-b.com (#5)
project management for agency teams Priority: 64/100
Cited by: rival-a.com (#3)
how to bill clients per hour Priority: 41/100
Cited by: rival-b.com (#1)
SHARED
cheapest pm software
you and rival-c.com both citedRead the gaps for patterns, not row by row. Two keywords about agency size with no citation is a pattern: Google has no page from you that connects your product to a team of that size. One keyword about billing is a single data point and may mean nothing.
The shared list is the useful control. You are cited there, which proves nothing is structurally blocking you, and narrows the problem to coverage rather than crawlability or trust.
What a Gap Actually Means
Usually it means a page does not exist. Sometimes it means the page exists but argues a different point, or buries the answer, or is written for a persona the search does not describe. Occasionally the competitor is cited because a third party wrote about them and the engine is quoting that, in which case the fix is not on your site at all.
None of this can be forced. There is no way to make an engine cite you, and the gap list is a research output rather than a lever. What it does is replace a vague sense that competitors are doing better with a specific set of pages you could write.
The equivalent analysis for traditional search, keywords competitors rank for in Google that you do not, is the Google equivalent of this tool. They answer different questions and both are worth running.
Questions
How many keywords should I pull?
Enough to see patterns rather than rows. Start with the default cap per domain and raise it for larger sites.
Do I need to know my competitors first?
Yes. This compares named domains. If you do not know who you are up against in AI answers, run the visibility checker first and see who gets named.
Will closing a gap get me cited?
Not reliably. It removes the reason you cannot be, which is the only part within your control.
What does it cost?
It runs on credits, not a subscription, and credits never expire.
Start with two or three competitors you already lose to. The keywords where they get cited and you do not are the ones worth acting on.
Runs on credits · No subscription · Credits never expire