Every morning, rank tracking tools ask Google the same searches your customers type, then report where your site showed up. Since September, Google has been handing some of those tools…
Michael Brown
October 19, 2026
AI Visibility
Your brand can appear in an AI answer without being named, or be named without a link. Here is what…
Michael Brown
September 14, 2026
Guides
Two serious studies asked whether blocking AI crawlers reduces how often AI engines cite you. One found that blocking barely…
Michael Brown
August 30, 2026
AI Visibility
When Claude writes a sentence and reaches a point where several words would work equally well, it no longer picks…
Michael Brown
August 19, 2026
Technical SEO
Someone sends you their website. You click through it and everything works. The menu goes where it should, the pages…
Michael Brown
August 8, 2026
AI News
Anthropic released Claude Opus 5 yesterday, its fourth model in under two months, pitched as coming close to the frontier…
Michael Brown
July 24, 2026
AI Visibility
Conversion optimization was built on one assumption: you control where visitors land. Ads point at landing pages, search sends people…
Michael Brown
July 16, 2026