Analyze your page's link structure for SEO optimization
Structured data tells search engines and AI systems what a page is about instead of making them work it out from the prose. This generator writes valid JSON-LD for six schema types, in your browser, with no account and no credits.
Want to track your schema performance? Get rank tracking, site audits, and more with NitroShock.
Placement: Add the JSON-LD script in your page's <head> section or just before </body>.
Testing: Use Google's Rich Results Test to verify your schema works correctly.
Accuracy: Only include schema for content that actually appears on the page. Misleading schema can result in penalties.
What This Generator Does
Pick a schema type, fill in the fields, copy the output. What you get back is a complete <script type="application/ld+json"> block ready to paste into the <head> of your page or hand to whatever your CMS uses for header injection. The generator runs entirely in the browser. Nothing is stored, nothing is sent to a server, and there is no signup step between you and the output.
Six types are covered: FAQ, Article, Local Business, Product, Breadcrumb, and Organization. That set handles the large majority of what an ordinary site actually needs. If you are marking up a recipe site or a job board you will need something more specialised, but for a business site, a blog, or a store, these six are the working vocabulary.
The output is JSON-LD rather than Microdata or RDFa. JSON-LD sits in a single script tag separate from your visible markup, which means you can add it, change it, or remove it without touching your templates. It is also the format Google states a preference for, and the one that survives a theme change intact.
Reading the Output
Here is a real FAQ block produced by the generator, unedited:
Generator output, FAQ schema
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How long does a site audit take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Most sites finish in under five minutes. Large sites take longer because every page is crawled."
}
},
{
"@type": "Question",
"name": "Do I need to install anything?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. The audit runs from our servers against your public URLs."
}
}
]
}
</script>
Four things are worth understanding in that block. @context points at the schema.org vocabulary and never changes. @type declares what the page is, and it is the field that decides which rich result you are eligible for. mainEntity holds the actual content as an array, so adding a fifth question means adding a fifth object, not rewriting the structure. Inside each question, acceptedAnswer is a nested object rather than a plain string, which is the detail people hand-writing schema get wrong most often.
Paste the whole script tag, opening and closing tags included. Then run it through Google's Rich Results Test before you consider it done. A block that validates as JSON but violates the schema vocabulary will sit there doing nothing, and there is no error message on your end to tell you.
Choosing a Schema Type
The type you pick should describe what the page is, not what you wish it ranked for. Marking a blog post as a Product because product results look better is the sort of thing that gets structured data ignored across an entire domain.
FAQ
For pages with a genuine question and answer section visible to the reader. The questions in your schema must match the questions on the page.
Article
Blog posts, news, editorial. Carries headline, author, publication date, and image. The date fields matter more than most people expect, both for search and for AI systems deciding whether your page is current.
Local Business
Physical locations. Name, address, phone, hours, service area. This is the one that feeds map and local pack results, and the one most often left out entirely.
Product
Individual product pages with a price and availability. Not category pages, not a page that lists twelve products.
Breadcrumb
Tells search engines your site hierarchy, which changes how your URL is displayed in results. Cheap to add, works on every page, routinely skipped.
Organization
Site-wide identity markup: business name, logo, official profiles. One block, added once, usually in the footer or header of every page.
What Schema Will and Will Not Do
Structured data does not raise your position. It makes you eligible for rich results, and it removes ambiguity about what your page contains. Those are real benefits and they are not the same thing as a ranking boost, whatever a plugin upsell tells you.
Eligibility is also not a guarantee. Google decides whether to show a rich result, and the categories it shows them for have narrowed over the past few years. FAQ rich results in particular are now shown far less widely than when they launched. The markup is still worth adding, because it does work AI systems care about, but expecting an accordion in the search results on day one will disappoint you.
The part that has changed the calculation is AI. Answer engines parse structured data because it is unambiguous. A page that explicitly declares its author, its date, and its subject is easier for a model to quote correctly than one where all of that has to be inferred from layout. If you want to see how readable a specific page is to those systems, the AI Citability Scorer grades it directly.
Questions
Where exactly does the code go?
Inside <head> is standard, but schema in the body works too and Google reads both. Use whatever your theme or plugin gives you for injecting header code. In WordPress, that is usually a header scripts field or a functions hook.
Can I put more than one schema block on a page?
Yes. Organization plus Breadcrumb plus Article on the same page is normal and correct. Keep them in separate script tags so a mistake in one does not invalidate the others.
Will this get me rich results?
It makes you eligible. Whether Google shows one depends on the query, the result type, and its own judgement about your site. Valid markup is the requirement, not the outcome.
Is anything held back for paid users?
No. This tool is free, unlimited, and requires no account. Nothing runs on our servers, so there is nothing to meter.
The markup is free. Whether search engines and answer engines actually use it on your pages is a separate question, and one worth checking.
This free tool is one slice of the job. The full kit - rank tracking, audits,
competitor gaps, content, and your visibility across ChatGPT and Google's
AI Overviews - runs on credits you only spend when you use them. Sign up and we'll
drop 25 credits in your account to try the paid tools on us.
