The Pages view groups your tracked keywords by the URL that ranks for them. Instead of reading keyword rows one by one, you see which pages on your site carry your rankings, how their positions are distributed, and whether each page is gaining or losing ground.
Opening the Pages View
Open your project and go to the Rank Tracker tab, then click Pages in the sub-tab row (next to Overview and Cannibalization).
The view is built from the tracking target you currently have selected, so the page list reflects that target's location and device. It uses each keyword's most recent rank check - no new checks run and no credits are spent when you open it.
Summary Cards
Four cards summarize page-level performance:
- Total Pages - unique URLs ranking for your tracked keywords. Query strings are stripped, so
/page/?utm_source=x and /page/ count as one page.
- Top Performing - pages with an average position better than 10. These are your strongest content assets.
- Needs Work - pages with an average position worse than 20. Candidates for a content refresh or consolidation.
- Cannibalization - keywords for which more than one of your URLs has ranked. Open the Cannibalization sub-tab for the full breakdown.
The Page Table
The table lists up to 200 pages, ordered by how many tracked keywords rank on each.
| Column |
Description |
| Page URL |
The ranking URL (query strings removed) |
| Keywords |
How many tracked keywords currently rank on this page |
| Position Distribution |
A color bar showing how the page's keywords spread across position ranges |
| Avg Pos |
Average position across the page's keywords at the latest check |
| Traffic |
Estimated monthly organic visits (see below) |
| Volume |
Combined monthly search volume of the page's keywords |
| Status |
Growing, Stable, Declining, or New |
Position Distribution Bars
Each segment of the bar is one position range; hover a segment to see the exact keyword count.
| Color |
Position Range |
What It Means |
| Green |
1-3 |
Highest visibility, most of the clicks |
| Light green |
4-10 |
Page-one visibility |
| Yellow |
11-20 |
Page two, sharply lower click-through |
| Orange |
21-50 |
Low visibility, needs improvement |
| Gray |
51+ |
Minimal traffic potential |
Wide green segments mean a strong page. Mostly orange and gray means the page needs attention.
How Status Is Calculated
Status compares a page's average position at the latest rank check against the check before it:
- Growing - average position improved by 2 or more.
- Declining - average position dropped by 2 or more.
- Stable - average position moved less than 2 either way.
- New - the URL has no earlier check to compare against, so it started ranking recently (or tracking just began).
Because the comparison is check-to-check, the time span depends on your tracking frequency: daily tracking compares to yesterday, weekly tracking to last week.
Expanding a Page
Click the + button on a row to list every tracked keyword ranking on that page, with its current Position, the Change since the previous check, and its monthly Volume. Use this to see exactly which terms a page carries before you edit it.
Traffic Estimates
The Traffic column multiplies each page's combined search volume by a click-through rate for its average position (a page averaging position 1 is credited a far higher rate than one averaging position 15). Treat it as directional guidance, not measurement:
- Real click-through varies with query type, SERP features, and brand recognition.
- The estimate does not model featured snippets, AI Overviews, or local packs.
- Search volume itself is a monthly average that fluctuates.
For actual click data, connect Google Search Console on your project's Intelligence page - it reports real clicks and impressions per page and per query.
Filtering and Searching
Status filter. The dropdown above the table narrows the list to Growing, Stable, Declining, or New pages.
URL search. The search box filters pages by URL text as you type.
The table itself is ordered by keyword count, with your most keyword-rich pages first.
Working with the Pages View
Find pages worth improving. A page with high combined volume but a poor average position is your best return on optimization effort - the demand exists, the ranking doesn't.
Catch declines early. Filter to Declining after each tracking cycle. Expand each declining page to see which keywords slipped, then cross-reference the Site Audit tab for technical causes and check whether competitors moved.
Spot consolidation candidates. Pages carrying only one or two keywords at weak positions may serve you better merged into a stronger related page, expanded with real content, or redirected.
Learn from your winners. Pages with wide green distribution bars show which formats and topics work for your site - use them as templates for new content.
FAQ
Why don't I see one of my pages here?
Only pages where at least one of your tracked keywords currently ranks appear. If a page ranks for terms you aren't tracking, add those keywords in the Rank Tracker first.
Does opening the Pages view use credits?
No. It reorganizes ranking data you already collected through your normal rank checks.
Why does a URL show without its query string?
URLs are normalized before grouping so parameter variations of the same page are counted together.
Can I sort the table by a different column?
Not currently - the table is fixed to keyword count order. Use the status filter and URL search to narrow it instead.
