Create report schedules in the project Reports tab: frequency from daily to quarterly, send day and time, recipients, and a branding profile that can follow the project's brand; pause/resume anytime, and stuck runs recover automatically.
A report schedule is set up once and then delivers itself: pick the report type, the rhythm, the recipients, and the branding, and every cycle produces and emails a fresh PDF. This is the setup guide; the system overview is in Automated Reporting.
In your project's Reports tab, use the schedule action on the report type you want (Position Tracking, Site Audit, Backlinks, or AI Mentions) and fill in:
Site Audit schedules can crawl the site fresh before each send. Each crawl uses audit credits (5 plus 1 per page). If the crawl fails or credits run short, the report is generated from your most recent completed audit instead, so the send still happens - you'll just want to top up before the next cycle.
The scheduled-reports list in the Reports tab shows every schedule with its type, frequency, branding, and a status dot (green active, gray paused):
Schedules that get stuck mid-run are recovered automatically by an hourly safety net - no babysitting required.
Monthly is the standard client rhythm; weekly suits active campaigns where the numbers move fast enough to discuss. Match the report's date range to the frequency (a weekly report covering 30 days re-reports the same data four times). Quarterly works for stakeholders who only want the trend line.
Can one project have several schedules?
Yes - for example a weekly Position Tracking report to your team and a monthly branded bundle to the client, each with its own recipients and branding.
Do paused schedules expire?
No. Paused means paused - resume whenever, with the same settings.
Who can receive reports?
Any email addresses you enter; recipients don't need NitroShock accounts.