The Keyword Research tab finds keyword ideas and shows the metrics that matter - search volume, difficulty, CPC, competition, and search intent - so you can decide what to create content for and what to track. It's the starting point for building a keyword list in NitroShock.
Finding Keywords
Open your project and go to the Keywords tab, then the Keyword Research view. To run a search:
- Enter a Seed Keyword - your main topic or term.
- Choose a Research Type: All Types (Comprehensive), Google Suggestions, Question Keywords, Related Terms, or Long-tail Keywords.
- Optionally open Advanced Options to set location, language, minimum volume, or maximum difficulty.
- Click Research.
NitroShock returns a table of related keywords with their metrics. Real volume, difficulty, and CPC data require a connected data source; basic suggestions are available without one.
Reading the Columns
Each result row shows:
- Keyword - the suggested term
- Type - suggestion, question, related, or long-tail
- Search Volume - estimated monthly searches
- Difficulty - a 0-100 score for how hard it is to rank
- CPC - average advertiser cost-per-click (a proxy for commercial value)
- Competition - Low, Medium, or High (paid-search competition)
- Intent - informational, commercial, transactional, or navigational
Use intent to match content format to what searchers want, and difficulty to gauge whether a term is realistic for your site today.
Saving & Exporting Results
Select the keywords you want, then:
- Add to Project - sends the selected keywords into your project so you can start tracking them in the Rank Tracker.
- Export CSV - downloads the results (keyword, type, volume, difficulty, CPC, competition) for analysis elsewhere.
Use Select All / Deselect All to manage large result sets, and the results-per-page control (20, 50, 100, or All) to page through them.
Next Steps
- Track your keywords - add them to the Rank Tracker to monitor positions over time.
- Find competitor keywords you're missing - use the Prospects tab to scan competitors for keyword and content gaps.