Competitor Domain Overview

The Competitors tab compares your domain against your rivals - organic traffic, keyword counts, backlinks, and estimated traffic value - and can discover new competitors automatically. It's where you decide who to benchmark against before digging into keyword and content gaps in Prospects.

Adding Competitors

Open your project and go to the Competitors tab. To add one:

1. Enter the competitor's domain (and an optional name).
2. Choose a tracking frequency.
3. Click Add.

You can actively track up to 5 competitors per project.

Discovering Competitors

Not sure who your real competitors are? Click Discover Competitors and NitroShock returns up to 50 domains that compete for the same keywords as you. Toggle any of them to active to start tracking - counting toward your 5 tracked slots.

Comparing Domains

The Competitors view shows a comparison chart across your tracked domains. Switch the metric between Traffic, Keywords, Traffic Value, and Backlinks, and toggle the scope between Tracked and All discovered competitors.
For each competitor you'll see organic traffic estimates, keyword count, backlinks, domain rank, estimated traffic value, average position, and when it was last updated.

Next Steps

• Find the keywords they rank for that you don't - open the Prospects tab and scan your competitors for keyword, content, and AI Overview gaps.
• Track head-to-head positions - competitors also appear as columns in the Rank Tracker, showing their position next to yours for every keyword you track.