Internal Linking Best Practices
Use descriptive anchor text: "Learn about our services" is better than "click here" for SEO.
Link to important pages: Your most valuable content should have the most internal links pointing to it.
Create a logical structure: Use a silo structure where related content links to each other and to a pillar page.
External links: Use rel="nofollow" or rel="sponsored" for paid/untrusted links. Use target="_blank" with rel="noopener".