Create fully branded rank tracking reports with your logo, colors, and domain for client presentations and agency reporting.
When you're managing SEO for clients, presenting professional, branded reports builds trust and reinforces your agency's identity. NitroShock's white label reporting lets you create fully branded rank tracking reports with your logo, colors, and domain for client presentations and agency reporting. Instead of sending reports stamped with third-party branding, you deliver polished, professional documents that look like they came directly from your team.
This guide covers everything you need to set up white label branding, customize your reports, and deliver professional rank tracking updates to clients.
White label functionality in NitroShock lets you replace default branding with your own across all generated reports. This transforms generic SEO reports into branded assets that reinforce your agency's professional image.
Brand profiles store your visual identity and company information for use across all reports. You can create multiple profiles for different brands or divisions within your organization.
To set up your first brand profile:
You can create as many brand profiles as needed. Agencies managing multiple brands often create separate profiles for each client's sub-brand or for different service tiers.
Each brand profile requires several core elements that appear throughout your reports:
Company Details:
Visual Identity:
Report Footer Content:
Upload high-resolution logo files for best results. Reports generate at print quality, so logos should be at least 400px wide to avoid pixelation in PDF output.
Before using a new brand profile with clients, generate a test report to verify all elements appear correctly:
Review the test report carefully, checking:
Make adjustments to your brand profile as needed, then generate another test report to confirm changes.
Beyond basic logo and color substitution, NitroShock's white label system lets you customize how data appears in reports and control the narrative around your client's SEO performance.
Header and Footer Control:
The report header displays on every page, establishing brand identity immediately. You control:
The footer appears on all pages except the cover, providing consistent branding and contact information throughout the document.
Color Scheme Application:
Your primary brand color applies to:
Your secondary color (if specified) affects:
Typography and Layout:
While core typography maintains readability standards, you can influence layout through:
For agencies operating multiple brands or reselling SEO services under different identities, domain consistency matters. Reports include URLs in several locations:
When you specify your website URL in the brand profile, NitroShock uses that domain throughout reports instead of referencing nitroshock.ai. This maintains the illusion that reports generate from your own proprietary system.
For example, if your brand profile lists www.agencyseo.com, report footers and contact sections reference that domain, not the underlying NitroShock platform.
Professional reports require context and explanation. White label reports let you add custom messaging in several areas:
Cover Page Introduction:
Add a personalized message on the report cover page explaining:
This message appears below the report title and date range, providing immediate context before clients review data.
Section Introductions:
Each major report section (Position Summary, Keyword Performance, Competitor Analysis) can include brief explanatory text. Use this to:
Executive Summary Customization:
The executive summary at the report's beginning can be tailored to emphasize specific achievements or explain challenges. This narrative control helps you:
White label branding provides visual identity, but report customization controls what data clients see and how it's presented. Effective customization makes reports more relevant and actionable for specific clients.
Position tracking reports can include various data components. Choose which sections appear based on client sophistication and reporting needs:
Core Position Data:
Competitive Intelligence:
SERP Feature Tracking:
Search Intent Analysis:
Include only components relevant to each client's goals. A local business may care more about local pack appearances than featured snippets, while an e-commerce site prioritizes transactional keyword rankings.
Report timing affects how data tells the story of SEO progress:
Standard Date Ranges:
Choose date ranges that match your client reporting cadence and provide meaningful comparison data. Monthly reports work well for most clients, showing enough change to demonstrate progress without overwhelming them with daily fluctuations.
Comparison Periods:
Reports can compare current performance against previous periods:
Period comparisons help clients understand trajectory and improvement velocity, making your work's impact more tangible.
Not all tracked keywords need to appear in every client report. Strategic filtering makes reports more focused and relevant:
Performance-Based Filtering:
Show only keywords meeting specific criteria:
Topic-Based Grouping:
Organize keywords by topic, product category, or campaign:
Grouping helps clients understand performance across different business areas and makes large keyword sets more digestible.
Priority Keyword Highlighting:
Flag high-priority keywords in reports:
Priority highlighting draws attention to keywords that matter most for business outcomes.
Data visualization makes trends obvious at a glance. Customize which charts appear and how they display information:
Position Trend Charts:
Line charts showing position changes over time can display:
Position Distribution Charts:
Bar or pie charts showing keyword distribution across position ranges:
Competitor Comparison Charts:
Visual comparisons between your client's positions and competitor domains:
SERP Feature Charts:
Visualization of SERP feature presence:
Select visualizations that make key insights obvious to your specific client audience.
Creating beautiful white label reports means nothing if delivery fails. Professional delivery mechanisms ensure reports reach clients reliably and create positive touchpoints.
For one-time reports or custom requests, manual generation provides full control:
Report generation typically completes within 30-60 seconds depending on data volume. Once generated, reports appear in your Reports history with options to:
Manual generation uses credits - you'll see the exact cost before confirming generation.
Automated report scheduling eliminates manual work and ensures clients receive updates consistently:
Setting Up Scheduled Reports:
Scheduled reports generate automatically according to your specified frequency, using the most recent data available at generation time.
Schedule Management:
Active schedules appear in the project Reports tab with controls to:
You can create multiple schedules for the same project - weekly internal reports for your team and monthly comprehensive reports for clients, for example.
Reports can reach clients through several email delivery methods:
Direct Email Attachment:
Send the PDF report directly as an email attachment:
Email with Download Link:
Send an email containing a secure download link:
Custom Email Messages:
Personalize the delivery email with:
Always send yourself a test report before scheduling automated delivery to new clients. Verify that email messages render correctly and links function properly.
Some agencies prefer giving clients direct portal access rather than email delivery:
Shared Project Access:
Add clients as User role team members with access limited to their specific project:
Clients can then log in to view their project's Reports tab and access all historical reports without needing agency assistance.
Benefits of Portal Access:
Portal Access Considerations:
All generated reports remain accessible in your project Reports tab indefinitely:
Report Archive Features:
This archive provides value for:
Version Control:
When you regenerate a report for the same date range:
This versioning prevents accidental data loss and provides flexibility to update reports with corrected data or improved branding.
Can I create different brand profiles for different clients?
Yes, you can create unlimited brand profiles. Many agencies create a unique profile for each major client, allowing reports to feature the client's own branding rather than the agency's. This approach works well when operating as a white-label SEO provider where clients resell your services under their own brand.
Do clients see NitroShock branding anywhere in white label reports?
No. When you generate a report using a brand profile, all NitroShock branding is removed and replaced with your specified company name, logo, colors, and contact information. Reports appear to come entirely from your organization. However, if you share direct project access with clients as team members, they will see the NitroShock platform interface when logged in.
Can I edit reports after generating them?
PDF reports cannot be edited after generation, but you can regenerate reports with different settings, components, or date ranges at any time. Each generation uses credits, so finalize your report configuration before generating final client deliverables. Save generated reports to your Reports history for reference when configuring future reports.
How do scheduled reports handle rank tracking updates?
Scheduled reports generate using the most recent rank tracking data available at the scheduled time. If you schedule a monthly report for the 1st of each month but last ran rank checks on the 28th of the previous month, the report includes data through the 28th. For accurate scheduled reporting, align your rank check schedule with your report schedule - for example, schedule rank checks to run daily or weekly so monthly reports always include current data.
Can clients unsubscribe from scheduled report emails?
Report delivery emails include standard unsubscribe functionality to comply with email regulations. If a client unsubscribes, they stop receiving automated reports but the schedule remains active. You'll receive a notification when someone unsubscribes, allowing you to follow up and determine if they want reports delivered differently (portal access, different email address, etc.) or prefer to discontinue reports entirely.
Now that you understand white label reporting, expand your NitroShock knowledge with these related topics:
Start by creating your first brand profile in the Branding tab, then generate a test report to see how your visual identity transforms standard SEO data into professional client deliverables.