The Pages view groups your tracked keywords by which URL ranks for them. Instead of seeing keywords individually, you see which pages on your site drive organic visibility and how they perform collectively.
This view answers questions like:
From any Rank Tracker project, click the Pages tab in the navigation.
Four cards summarize your page-level performance:
Total Pages - Number of unique URLs ranking for your tracked keywords. If this number is close to your keyword count, most keywords have dedicated pages. If significantly lower, individual pages rank for multiple keywords.
Top Performing - Pages with average position under 10. These are your strongest content assets.
Needs Work - Pages with average position over 20. Candidates for content refresh, technical fixes, or consolidation.
Cannibalization - Keywords where multiple pages compete. Click to view the Cannibalization tab for details.
| Column | Description |
|---|---|
| URL | Page path and title. Click to expand keywords. |
| Keywords | Count of tracked keywords ranking on this page |
| Position Distribution | Visual bars showing how keywords distribute across position ranges |
| Avg Pos | Average position across all keywords on this page |
| Est. Traffic | Estimated monthly organic traffic based on position and volume |
| Volume | Total monthly search volume for all keywords |
| Status | Page trend: Growing, Stable, Declining, or New |
Visual breakdown of keyword positions for each page:
| Color | Position Range | Significance |
|---|---|---|
| Green | 1-3 | Highest visibility, majority of clicks |
| Light Green | 4-10 | Page one visibility |
| Yellow | 11-20 | Page two, declining CTR |
| Orange | 21-50 | Low visibility, needs improvement |
| Gray | 51+ | Minimal traffic potential |
Wide green bars indicate strong pages. Pages with mostly orange/gray need attention.
Growing - Average position improved over the past 30 days. Page is gaining visibility.
Stable - Average position within ±2 positions. Consistent performance.
Declining - Average position dropped over 30 days. Investigate for issues.
New - Page started ranking within the tracking period. Monitor for stabilization.
Click any row to reveal all keywords ranking on that page. The expanded view shows:
Use this to understand what topics a page covers and identify optimization opportunities.
Sort by Volume descending to find pages with high search demand. If a high-volume page has poor average position, it's worth investment in content improvement.
Sort by Status to surface declining pages. Cross-reference with:
The Keywords column shows a warning badge when a page shares keywords with other pages. This indicates potential cannibalization requiring investigation.
Orange badge example: "3" means three keywords on this page also rank on other URLs.
Pages with low keyword counts (1-2) and poor positions may be candidates for:
Sort by Avg Pos ascending to find your best-ranking pages. These pages demonstrate:
The Est. Traffic column provides rough organic traffic estimates based on:
Limitations:
Use as directional guidance, not precise measurement. For accurate traffic data, connect Google Search Console.
Search - Filter pages by URL path or title text.
Status Filter - Show only Growing, Stable, Declining, or New pages.
Sort Options - Click column headers to sort by:
Last updated: January 2025