Schedule reports to be automatically generated and emailed daily, weekly, or monthly with the latest SEO data.
Keeping clients and stakeholders informed about SEO progress shouldn't require manual work every week. NitroShock's automated report scheduling lets you set up reports to be automatically generated and emailed daily, weekly, or monthly with the latest SEO data. Configure once, and ensure your team or clients receive consistent updates without lifting a finger.
This guide covers everything you need to know about setting up automated reports, choosing the right frequency, configuring delivery options, and managing recipients effectively.
Automated report schedules are configured at the project level, allowing you to create different reporting cadences for different clients or websites.
/project/{id}/NitroShock supports automated scheduling for four core report types:
Each report type pulls the most current data at the time of generation, ensuring recipients always receive up-to-date information.
When setting up a new scheduled report, you'll progress through these configuration steps:
Important: Scheduled reports use credits each time they generate. The exact credit cost depends on the report type and data volume. You'll see estimated monthly credit usage before activating the schedule.
All active report schedules appear in the Reports tab of your project dashboard. Each schedule displays:
You can pause a schedule without deleting it, useful for temporary holds on client reporting or seasonal projects. Paused schedules don't generate reports or consume credits.
Choosing the right reporting frequency depends on your audience, project phase, and the rate of change in your SEO metrics.
Daily automated reports work best for:
Considerations for daily reports:
Daily schedules consume credits more rapidly than weekly or monthly options. Position data may not change significantly day-over-day, especially for less competitive keywords. Daily Site Audit reports are typically unnecessary unless you're actively deploying fixes and need immediate validation.
Set daily reports to generate during off-peak hours (early morning in your recipient's timezone) so they arrive first thing in the morning.
Weekly schedules offer the ideal balance for most SEO projects:
Best practices for weekly reports:
Configure weekly Position Tracking reports to generate Monday morning, providing weekend ranking data to inform the week's strategy. Site Audit reports work well on Fridays, giving technical teams weekend visibility for fixes without interfering with weekday deployments.
You can schedule multiple reports at different times throughout the week. For example, run Position Tracking on Mondays and Backlink reports on Thursdays to spread out communication and credit usage.
Monthly reporting suits:
Configuring monthly schedules:
Set monthly reports to generate on the first or last day of the month for clean reporting periods. The first Monday of each month is popular for business-focused audiences who prefer weekday delivery.
Monthly reports should include longer historical date ranges (90 days or full quarter) to show meaningful trends rather than snapshot data.
Within each frequency tier, you can configure specific timing:
Reports typically generate within 15 minutes of the scheduled time, though high-volume reports may take longer to compile all data.
NitroShock offers flexible delivery options to ensure reports reach recipients through their preferred channels.
Email is the primary delivery method for automated reports. When a scheduled report generates, NitroShock creates a branded PDF and sends it via email to all configured recipients.
Email delivery includes:
The email subject line can include dynamic variables:
{project_name} - Inserts the project name{report_type} - Inserts "Position Tracking Report", "Site Audit Report", etc.{date} - Inserts the report date or date rangeExample subject line: {project_name} - Weekly {report_type} - {date}
In addition to PDF attachments, emails include a secure download link to retrieve the report from NitroShock servers. This is useful when:
Download links remain active for 90 days after report generation and require no authentication to access (they use secure, unguessable URLs).
All generated reports, including those from automated schedules, appear in the Reports tab of your project dashboard. This creates a permanent archive of all historical reports.
From the dashboard, you can:
Recipients who have NitroShock accounts can also access reports directly if they have project permissions, eliminating the need for email delivery in some team scenarios.
All automated reports use the branding profile you select during schedule configuration. Brand profiles are created and managed in Account Dashboard → Branding and include:
Reports sent with white-label branding contain no NitroShock references, appearing as if generated by your own platform. This is essential for agency users who need client-facing deliverables under their own brand.
You can apply different brand profiles to different scheduled reports, useful for agencies managing multiple sub-brands or white-label reseller arrangements.
Configuring recipients correctly ensures the right people receive reports without overwhelming those who don't need them.
When setting up or editing a scheduled report, the recipient configuration allows you to:
There's no hard limit on recipient count, but consider segmenting large recipient lists across multiple schedules with different configurations rather than sending identical reports to everyone.
Recipients don't need NitroShock accounts to receive automated reports. The reports arrive as standalone PDFs with all necessary context embedded.
However, if a recipient has a NitroShock account and project access, they can:
For team-based accounts, you can specify which team members receive reports based on their role:
After creating a scheduled report, you can modify the recipient list at any time:
Changes to recipient lists don't affect previously generated reports or delivery history.
All automated report emails include an unsubscribe link in the footer. When a recipient unsubscribes:
You can view unsubscribed recipients and re-add them if needed (such as when someone accidentally unsubscribes or leaves and returns to the organization).
If email delivery fails (invalid address, full inbox, server rejection), NitroShock:
After three failed delivery attempts, the email address is flagged but not automatically removed. You'll need to correct the email address or remove the recipient manually.
For clients who prefer not to receive email reports, you can create a simplified view-only NitroShock account for them:
The client can then log in to view reports on-demand without receiving emails. This reduces inbox clutter while maintaining full report access.
How far in advance can I schedule reports?
Schedules run indefinitely once activated. There's no end date unless you configure one. Weekly reports continue every week, monthly reports every month, until you pause or delete the schedule. This ensures consistent client communication without needing to recreate schedules constantly.
Do automated reports consume credits even if there's no new data?
Yes, scheduled reports use credits each time they generate, regardless of whether data has changed since the last report. The report generation process pulls current data, compiles analytics, and creates the PDF, all of which require system resources. If credit consumption is a concern, consider weekly or monthly schedules instead of daily.
Can I schedule different report types to go to different recipients?
Absolutely. Each scheduled report has its own recipient list. You might send weekly Position Tracking reports to the marketing team, monthly Site Audit reports to developers, and quarterly Backlink reports to executives. Create separate schedules for each audience with appropriate frequency and content.
What happens if I run out of credits when a report is scheduled to generate?
The report generation fails and you receive a notification about insufficient credits. The schedule remains active but won't generate reports until you add credits to your account. Once credits are available, the next scheduled generation will proceed normally. Historical missed reports aren't automatically regenerated.
Can recipients share the report PDFs with others?
Yes, the PDFs are standard files that can be forwarded, saved, and shared freely. The download links in the emails can also be shared with anyone. If you need to restrict distribution, consider using view-only NitroShock accounts with project access instead of email delivery, as this gives you more control over access.
Now that you understand automated report scheduling, explore these related features:
Automated reporting transforms SEO communication from reactive to proactive, ensuring stakeholders stay informed while freeing your time for strategic work.